COUPAR Holiday Celebration: Truffle Shuffle

Each holiday season, the COUPAR team finds a unique way to get in the spirit and celebrate with one another. In recent years, we’ve lunched at Spruce and indulged in curated spa gift baskets. For 2022, we switched it up and embarked on a virtual cooking adventure with the help of a company called Truffle Shuffle

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Tricia Kerr
Take 10 With Collector Suzanna Allen

With the success of this year's San Francisco Fall Show, COUPAR predicts antiques are back after a long hiatus. While during the eighties, nineties, and early 21st century, the one percent couldn't get enough of the rarest, most esoteric furnishings and objets d'art, the Great Recession plunged us into a gray world of visual austerity. But now, due to the COVID-19 pandemic and supply chain problems, buying off the floor is an excellent solution for interior designers.

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Tricia Kerr
San Francisco Fall Show Dealer Profile: Epoca

San Francisco Fall Show chair and designer Suzanne Tucker of Tucker & Marks places antiques in each of her projects. "For me, antiques give a room soul. There do not have to be many antiques, and they do not all need to be the finest examples. But the rich patina of old wood, painted finishes, or burnished metals gives a lovely juxtaposition to what is new. It can make a room more interesting, balanced, and unique," she says.

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Tricia Kerr
Lights, Camera, Action: The Photoshoot

Dynamic and robust project photography is vital to successfully promoting your firm. While it can become one of the more daunting and expensive parts of the process, it is a worthwhile investment. Good photography not only showcases the design of a project, but it helps cultivate a cohesive brand presence and builds the foundation for a firm’s marketing efforts.

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Tricia Kerr
The Journal: Telling a Company’s Story

Storytelling is at the crux of marketing, especially in the design industry. Each firm possesses its unique narrative, and these narratives expand with each project they complete. There are various platforms to convey these stories, but one of the most impactful is through a company’s journal on their website.

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Tricia Kerr
The Private Portfolio: How To Navigate NDA's and Other Design Challenges

As firms grow and begin to work with more high-profile clients, the likelihood of a client requesting the project be under NDA increases. These projects are often impressive and provide an excellent opportunity to showcase high-caliber work. However, it can be tricky when a company cannot publicize it. There are a few workarounds to discreetly promote these projects without violating a part of the agreement.

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Tricia Kerr
Pantone Color of the Year: Very Peri

Pantone has announced its color of the year for 2022: Very Peri. This bold, whimsical hue represents the hopefulness we're all beginning to embrace. As we slowly emerge from extended periods of lockdowns, we lean on colors that add a playful, lightheartedness to our days.

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Tricia Kerr