Pinterest: A Hub for Creativity and Strategic Marketing

Pinterest is a widely used social media platform, especially within the design community. Designers use it for their projects, whether creating mood boards for clients or searching for general inspiration. Creatives have flocked to the platform since its inception in 2009. But it can also serve as a beneficial marketing tool.

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Tricia Kerr
LinkedIn: The Dark Horse of Social Media

It’s not news that social media is a critical marketing tool. The hierarchy of these platforms is often up for debate, but which are deemed the most beneficial varies across industries. For the design industry, Instagram prevails as the top platform for marketing purposes. However, there is another crucial platform often overlooked, LinkedIn.

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Tricia Kerr
Take 10 With Designer Gary Hutton

Gary Hutton is known as the "Dean of West Coast Design." He grew up on his grandmother's apple ranch in Watsonville, studying studio art with iconic 20th-century artists Wayne Thiebaud, Manuel Neri, and Robert Arneson at UC Davis. Coming to the Bay Area, he completed his design degree at the California College of the Arts. This diverse background that bridges rural with urban and juxtaposes the obvious with the esoteric is what makes Gary's work unique.

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Tricia Kerr
Take 10 With Cinergy’s CEO Greg Francis

Greg Francis is CEO of Cinergy, a company that seamlessly integrates construction with acoustic design for luxury multi-media theatres, recording studios, and noise control. The firm also offers the latest technology in secure environments for residential, commercial, and industrial properties.

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Tricia Kerr
Delayed Gratification: Long Lead Times

Designers expect lead times when ordering custom, high-end products, but lately, the delay and estimations have been abnormally long. The design industry was affected along with every other industry in the early days of the pandemic. We expected delays. However, as we slowly emerge and recover from Lockdown, long lead times remain and, in some cases, worsened.

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Tricia Kerr
Take 10 With COUPAR'S Lisandra Caro-Torres

For the last five years, Lead Project Manager Lisandra Caro-Torres has handled the nuts and bolts of COUPAR Studio. She is responsible for sending out purchase orders, ensuring the accuracy of invoices before handing them off to accounting, receiving and processing all vendor documents, tracking goods ordered or services contracted, and handling all related documentation. Wow!

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Tricia Kerr
Timeless Elegance: Shears & Window

When Shears & Window recently consolidated their second-floor SFDC furnishings showroom with their fourth-floor textiles department, owner and CEO Greg McIntyre discovered a treasure trove of historic photos. The time capsule dated back to 1976 when Jack Shears and Adam Window opened the pioneering multi-line showroom.

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Tricia Kerr
The 1920's In Film: Will the 2020's Roar?

Now that we may be nearing the end of Lockdown, will the 2020's mirror the decadent 1920's? The 1918 influenza pandemic killed an estimated 50 million people worldwide. When it finally waned, the Roaring '20s exploded with wild Jazz Age exuberance.

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Tricia Kerr